Ten key words of science and technology in radio and TELEVISION industry


The results of the “2021 Top Ten Scientific and technological Keywords selection in China’s radio and TELEVISION industry” sponsored by the Radio and TELEVISION Planning Institute have been officially released.The 14th Five-year Scientific and Technological Development Plan for Radio, TELEVISION and Internet Audiovisual was officially released on October 20, 2021.With the strategic support of self-reliance and self-improvement in science and technology, the Plan takes promoting the high-quality and innovative development of radio, TELEVISION and online audiovisual as the theme, takes the in-depth integration of media development and the construction of smart radio and television as the central task, and defines the overall goals and strategic measures for the development of radio, TELEVISION and online audiovisual technology during the 14th Five-year Plan period.Based on the new development stage, implementing new development concepts and constructing a new development pattern, the Plan will guide the high-quality and innovative development of radio, TELEVISION and online audiovisual industries.The celebration of the centenary of the founding of the Communist Party of China (CPC) is a major event in the political life of the Party and the country in 2021. The State Administration of Radio, Film and Television attaches great importance to the security of radio, TELEVISION and online audio-visual live broadcasting of the celebration.April and June of 2021, the state administration of radio, film and television were organized to meet the 100th anniversary of the founding of the communist party of China national radio, film and television industry safety broadcast mobilization meeting and examination to celebrate the 100th anniversary of the founding of the communist party of China national radio and television broadcast industry safety work to mobilize the picturephone meeting, one hundred security broadcast security work of party building has carried on the comprehensive deployment.The ceremony of awarding the “July 1 Medal”, the Celebration of the 100th anniversary of the founding of the Communist Party of China in Tian ‘anmen Square, the performance of the Great Journey to celebrate the 100th anniversary of the founding of the Communist Party of China live broadcast and safe broadcast guarantee, with the excellent performance of safe broadcast to the 100th anniversary of the founding of the Communist Party of China tribute!3) Radio and Television 5G5G is an important part of new infrastructure and an important engine for accelerating the digitalization, networking and intelligent transformation of the current economy and society.In 2021, China Radio and Television Network Group Co., LTD., as a cable TV operator, will actively integrate into the new national development pattern, promote the integration of national cable TV networks and the integrated development of RADIO and television 5G construction, orderly promote the 700 MHZ frequency migration of terrestrial digital TV, and steadily promote the co-construction and sharing of 5G network.We will accelerate the development of a 5G boutique network with extensive coverage, excellent performance and good experience.In the face of new development opportunities, China Radio, Film and Television has given full play to its advantages and adhered to the development strategy of differentiation. It has completed the mobility test of 5G NR broadcasting business and system capability verification in commercial scenarios, launched the internal user-friendly 192 segment number allocation test, and created a new service experience of “5G+ TV + broadband + voice + content”.On the road to the realization of the “two Centenary Goals”, we will contribute to the power of radio and television.4) High-tech video To meet the development needs of new high-tech video formats with higher technology formats, updated application scenarios and more beautiful audio-visual experience, The State Administration of Radio, Film and Television officially issued 5G high-tech video series standard system in March 2021, covering interactive video, immersive video, VR video and cloud games.As an important part of high-tech video, “immersive video” has been written into the 14th Five-Year Plan for National Economic and Social Development and the Outline of 2035 Vision Goals.High-tech video has been listed as the key technology of the State Administration of Radio, Film and Television in 2021. Hunan, Jiangsu and other places have strengthened the research on high-tech video formats and explored the large-scale application of 5G high-tech video.State administration of radio, film and from high video content rich supply, the research of high and new technology of video applications, and to improve high ecological aspects such as video, provide guidance to develop high-tech video industry base construction, guide do big high video industry, give full play to the radio and television media content quality advantage, build high-quality audiovisual services, to better meet the demand of the new people a better life.5) fusion media cloud platform to promote the fusion of traditional media and new media development, the main force fully into the main, the implementation of the central committee to consolidate, expand mainstream public opinion propaganda thought and culture of major strategic deployment, state administration of radio, film and formulated the “promote the development of radio, film and television media depth fusion in 2021 work plan,And released two industry standards such as “Overall Architecture of Broadcast and TELEVISION Fusion Media Cloud Platform”.Accelerate the construction of a new pattern of integrated media cloud platform, establish and improve the integrated media standard system, further improve the content production, communication and distribution efficiency of radio and television broadcasting institutions at all levels, and accelerate the development of media convergence in depth.Currently, the development of uHD video industry has become a national strategy. Uhd video technology is increasingly becoming an important engine for building a modern economic system and fostering new development drivers, as well as a key support for promoting the development of smart radio and television and building a cultural power.In 2021, SARFT continued to support the development of the 8K ultra hd video industry, actively promoted the formulation of national industry standards and national standards, and issued radio and TELEVISION and Internet audio-visual industry standards such as real-time serial digital interface for ultra high-definition TV signals.In the future, THE State Administration of Radio, Film and Television will support the exploration of more innovative applications of 8K uHD video, support various innovative businesses to reach home and go international, and promote the high-quality and innovative development of China’s UHD video industry.7) China audio-visual data in 2021, “China audio-visual data” push to improve conduct show ratings data statistical investigation system and standard basis, gradually expand the system data types, improve data gathering scale, continuously enrich the ratings analysis indicators, helping the government improve broadcasting and television comprehensive ability, support the radio and TV in high quality innovative development,Effectively play a leading role in the value of big data viewing.At present, the system has gathered and analyzed cable TV, IPTV, Internet TV user viewing data scale of more than 300 million households.8) Smart Radio and Television Border Consolidation Project and Rural Project Smart radio and television border consolidation project and rural project are the key work of the radio and television industry to implement the strategic deployment of the CPC Central Committee to strengthen border consolidation, revitalize border areas and enrich people, and rural revitalization, with important strategic significance.In March 2021, “The 14th Five-Year Plan for National Economic and Social Development and the Outline of 2035 Vision Goals” was officially released, and “Smart Radio and Television Border Consolidation project and Rural Project” was listed as a key project.The project aims to consolidate and expand the position of public opinion, improve people’s livelihood and serve the work of party committees and governments in the border areas.The State Administration of Press, Publication, Radio, Film and Television (SARFT) has formulated the Guidelines for The Construction of Smart Radio, Film and Television Border Fixing Projects, and achieved results in the pilot construction of smart radio, Film and Television border Fixing projects in Guangxi, Yunnan, Inner Mongolia and other provinces.State administration of radio, film and television organizations around the country department of radio, film and television broadcasting with wisdom, and communities in play to the industry characteristics and advantages, vigorously implement the rural construction of radio, film and television wisdom, in the industry, talent, culture, education, health and other fields to carry out the support work, comprehensive power country, agriculture and rural areas to promote the radio and television and the Internet audio-visual better service the modern work.9) Emergency broadcasting Emergency broadcasting is an important position for radio and television to serve policy publicity, emergency management, social governance and grassroots people.In March 2021, the 14th Five-Year Plan for National Economic and Social Development and the Outline of 2035 Vision Goals were officially released, and “emergency broadcasting” was listed as a key project.In 2021, the State Administration of Radio, Film and Television strengthened guidance on the construction of local emergency broadcasting systems, issued the White Paper on The Construction of Emergency Broadcasting Systems, issued the standard system for Emergency Broadcasting, and issued the Interim Measures for The Management of Emergency Broadcasting to speed up the construction of emergency broadcasting systems and improve the efficiency of emergency broadcasting services.Sichuan, Qinghai and other provinces have made use of emergency broadcasting to achieve disaster prevention and mitigation, Heilongjiang, Gansu and other provinces have used emergency broadcasting to expand the party history learning and education platform, and all over the country’s emergency broadcasting system has made full use of the “last mile” communication advantage, and achieved remarkable achievements in the construction of emergency broadcasting.10) Cloud production and broadcasting has had a profound impact on all walks of life. Cloud production and broadcasting has become an important technical means for radio, TELEVISION and online audiovisual media to produce and broadcast programs during the epidemic.Promoting the application of cloud production and seeding has been included in the 14th Five-Year Plan for National Economic and Social Development and the Outline of the Long-term Goals for 2035, which was released in March 2021.In the 2022 Beijing Winter Olympics, cloud production and broadcasting will make the actual production and broadcasting equipment cloud-based and personnel services remote. Under the mode of global response, global coverage and global production, the cost of event broadcasting service will be greatly reduced, the production efficiency of broadcasting teams will be improved, and the “scientific winter Olympics” will be injected with new vitality.

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